Insights, guides, and updates from the team behind Campaign Builder - helping you create, publish, and optimize high-performance campaigns across every channel
When it comes to running product-focused campaigns at scale, Facebook Advantage+ has made automation simple - but at a cost. For agencies and performance teams that demand flexibility, brand control, and granular optimization, the limitations quickly become apparent.
When you’re managing hundreds - or even thousands - of products, creating unique ad creatives for each one can feel impossible. But with dynamic product ads powered by catalog feeds, you can automate the creative process while still delivering personalized, high-performing campaigns.
Facebook Catalog Ads (also known as Dynamic Product Ads) are one of the most effective ways to scale performance marketing across Meta platforms. Whether you're an agency managing multiple clients or an in-house marketing team working with a product feed, these ads can deliver personalized, real-time campaigns at scale.
Our SaaS ad platform empowers modern marketing teams to build, launch, and optimize high-performing campaigns across every channel - from HTML5 banners to dynamic Facebook Catalog Ads - all in one unified workspace.
If you have been running Meta ads for any length of time, you have already noticed how fast things shift from targeting policies to creative formats, to the ways users engage with content. But one change that quietly rolled out has the potential to completely reshape how we build and deliver creative. Facebook’s expanded support for placement-based creative adaptation, and that is a gamechanger.
Product feeds are the foundation of catalog ads. Every image, price, title, and description shown in a catalog ad comes directly from a structured feed. When feeds are accurate and well-organized, catalog ads can scale efficiently and deliver highly relevant product messages to the right audience.
Catalog ads are a powerful tool for e-commerce brands and online retailers. By dynamically showcasing products from your catalog, they allow you to deliver personalized experiences to your audience. However, the effectiveness of catalog ads depends on proper optimization. Campaign Builder simplifies the management of product feeds and ad creatives, but success still requires careful planning and strategic execution.
Catalog ads are a powerful way to showcase multiple products dynamically and drive conversions at scale. Unlike standard ads that promote a single product or offer, catalog ads automatically display items based on user behavior, interests, or inventory availability, making them ideal for e-commerce brands and retailers.
Retargeting is one of the most effective techniques in digital advertising because it focuses on users who have already shown interest in your products. Catalog ads enhance retargeting by dynamically displaying relevant products based on user behavior, creating a personalized experience at scale.
Catalog ads have become one of the most effective tools for e-commerce brands looking to scale paid advertising without increasing complexity. Instead of manually creating ads for each product, catalog ads dynamically pull product data from a feed and automatically generate ads that match individual users.
Learn how Campaign Builder helps you save 10x the time of Facebook Ads Manager with smooth bulk updates, easy asset uploads, and creative mapping, making Meta ad management faster and more efficient.
Batch uploading ads is a powerful method for managing multiple social media campaigns efficiently. By uploading multiple creatives, ad sets, and variations simultaneously, teams can save time, reduce errors, and maintain consistency across campaigns.
Planning content ahead of time is crucial for social media success. A content calendar helps teams schedule posts, coordinate campaigns, and maintain consistency across multiple platforms. Campaign Builder’s Social Media Content Calendar provides an intuitive interface for these tasks.
Paid advertising on social media is a powerful way to reach your target audience, drive conversions, and scale campaigns quickly. Social Media Paid Ads in Campaign Builder streamline ad creation, management, and optimization, making it easier for marketing teams and agencies to execute campaigns at scale.
Social media scheduling is a key component of effective marketing strategies. Posting at the right time, with consistent frequency and relevant content, maximizes engagement and ensures your brand stays top of mind.
Catalog ads are one of the most effective ways to promote large product assortments at scale. By dynamically showcasing products to relevant audiences, catalog ads help brands drive engagement, conversions, and revenue.
Speed is a competitive advantage in digital advertising. The faster teams can produce, update, and publish ads, the quicker they can respond to market changes, seasonal opportunities, and performance insights.
Creative consistency is one of the most important factors in successful digital advertising. When brands appear inconsistent across platforms, it weakens recognition, reduces trust, and lowers overall campaign effectiveness.
Scaling advertising for multiple clients is one of the biggest challenges agencies face. As client portfolios grow, so does the complexity of managing creatives, coordinating approvals, maintaining consistency, and delivering results across platforms.
Multi-channel marketing is essential for reaching audiences across diverse platforms, including social media, SMS, display ads, and catalog campaigns. Coordinating messaging across these channels maximizes engagement, builds brand consistency, and drives conversions.
Managing Meta ads at scale can be time-consuming and complex, especially when handling multiple creatives, product variations, or campaigns. Batch upload functionality is a game-changer for teams looking to save time, maintain consistency, and reduce errors.
Paid advertising on social media has become essential for businesses seeking to reach specific audiences, drive conversions, and increase brand awareness. Unlike organic posts, paid ads allow marketers to target precise segments and control visibility in a competitive landscape.
Consistent publishing is essential for social media success. Posting irregularly or at suboptimal times reduces visibility, engagement, and overall campaign performance. Social media scheduling solves this challenge by allowing teams to plan and automate posts in advance.
Social media success is not defined by publishing content alone. Without analytics, even the most creative campaigns lack direction. Social media analytics provide the insights needed to understand what works, what does not, and how to improve future performance.
Managing social media content across multiple platforms can be challenging, especially for teams handling multiple accounts or campaigns. Campaign Builder’s Social Media Scheduler streamlines this process, allowing users to plan, schedule, and publish posts efficiently from a single platform.
Managing multiple Meta Ads campaigns can be time-consuming and error-prone when handled manually. Meta Ads Batch Upload allows advertisers to create, update, and manage multiple ads at scale with a single upload.
Build customizable, automated popups with Campaign Builder to capture leads, increase engagement, and drive sales for your ecommerce or marketing campaigns
When done right, HTML5 ads outperform static creatives in engagement, click-through rate, and time-on-screen. But not all HTML5 ads are created equal. What separates a high-performing animated banner from one that’s ignored?
HTML5 ads are one of the most powerful formats in digital advertising today. They're interactive, lightweight, and supported across nearly every ad network - from Google Display to Facebook and programmatic platforms. But for many marketing teams, building them feels like a job for a developer.Good news: it doesn’t have to be.
In the fast-paced world of digital marketing, attention is the new currency - and if you’re still relying on static banner ads or outdated formats, you’re probably leaving a lot on the table. Enter: HTML5 ads. They’re dynamic, interactive, and the gold standard for display advertising now and beyond.
In today’s fast-moving digital ad space, efficiency and precision are key. That’s why we’re excited to launch a major update to our SaaS platform: a robust new feature that turns it into a full DataHub for product feed management and Dynamic Product Ads. In the world of social commerce, even small technical details - like properly formatted product images - can greatly impact performance on Facebook and Instagram Shops.
From missing attributes to outdated data, feed problems can hurt your campaigns. Here’s how to prevent them - and how the right tool can automate it all.
A clean, structured product feed is the foundation for every high-performing ad campaign - here’s why it matters and how Campaign Builder makes it simple.
With over two decades in product and digital commerce management, I've witnessed how the smallest technical details can make or break a shopping experience. In the evolving landscape of social commerce, ensuring your feed is set up correctly - especially your product images - can drastically influence your performance on Facebook and Instagram Shops.
Digital campaigns are only as strong as the visuals that support them. Whether you’re running HTML5 creatives, catalog ads, popups, or forms, showing your designs in context can make all the difference. Mockup tools let you present your work realistically, impress stakeholders, and optimize campaigns before they even go live. In this post, we explore the top mockup platforms every marketer should know - including free options - and how they can supercharge your creative workflow.
In-house marketing teams face the challenge of managing campaigns across multiple channels while maintaining brand consistency, maximizing efficiency, and meeting tight deadlines. Unlike agencies, in-house teams often balance strategic objectives with operational execution across social media, paid advertising, email, and customer engagement.
E-commerce managers face a fast-paced, competitive environment. Running product campaigns across multiple channels, updating feeds, managing creative, and engaging customers with timely messages can quickly become overwhelming.
Running an agency comes with a unique set of challenges. Whether you manage one client or dozens, keeping track of campaigns, creatives, approvals, and results can quickly become overwhelming. Agencies need a platform that simplifies workflows, centralizes management, and allows them to scale without adding unnecessary complexity.
Black Friday is here, and the race for attention is on! Whether you’re a marketer, an e‑commerce pro, or just looking to maximize sales, now’s the time to stand out. In this post, we’ll show you how to create high-performing campaigns fast - and make this Black Friday your most successful yet.
Finding high-quality visuals shouldn’t slow down your ad creation. Whether you’re building digital campaigns, catalog ads, or HTML5 creatives, free stock platforms can help you move faster - without compromising quality or compliance.
In a time where e-commerce marketing demands speed, flexibility, and personality, the integration between Campaign Builder and Heyloyalty offers a powerful and effective solution.
Reaching your audience directly and effectively has never been more important, and SMS marketing is one of the most powerful ways to do it. With open rates around 98 percent, messages sent via SMS are far more likely to be seen than emails.
SMS marketing remains one of the most direct and effective channels for reaching customers. Unlike email or social media, text messages land straight in a user’s inbox, often being read within minutes. This immediacy makes SMS ideal for promotions, updates, reminders, and personalized messages.
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