Schedule and manage content across Facebook, Instagram, LinkedIn, and TikTok from one place, built for modern marketing teams and agencies.
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Managing social media is no longer about showing up on one or two channels. Most brands and agencies operate across several platforms at once, each with its own formats, audiences, and best practices. What has changed is not the importance of social media, but the operational complexity behind it.
Content needs to be planned, created, approved, scheduled, and published across multiple channels, often by the same team. When each platform is handled separately, the workload increases fast. Drafts live in different tools, approvals happen in email threads, and publishing depends on manual reminders.
This is where structure becomes critical.
Campaign Builder’s Social Media Scheduler is built to simplify that reality. With support for Facebook and Instagram already in place, and now expanded to include LinkedIn and TikTok, teams can manage four major social platforms from one unified workflow.
Most social platforms are designed to be used individually. That works fine until you need to coordinate content across channels, campaigns, and teams. At that point, switching between native tools becomes a bottleneck rather than a solution.
A unified social media scheduler creates a single source of truth. Instead of guessing what is scheduled where, teams get a clear overview of all upcoming and published content in one calendar. This makes planning more predictable and reduces last-minute publishing.
For agencies managing multiple clients, and in-house teams working across brands or markets, this overview is essential. It ensures consistency, avoids overlaps, and helps teams stay proactive instead of reactive.
Each social platform plays a different role in the marketing mix. Facebook remains important for reach, community building, and paid amplification. Instagram focuses on visual storytelling through images, reels, and carousels. LinkedIn is a core channel for B2B communication, employer branding, and thought leadership. TikTok has become a powerful discovery platform driven by short-form video and trends.
Even though the content differs, the workflow behind publishing is largely the same. Ideas need to be planned, content needs to be created, and posts need to go live at the right time.
The Social Media Scheduler brings that workflow together without forcing content into the same format. Teams can adapt copy, visuals, and formats per platform while keeping everything connected to the same campaign or idea. This reduces duplicate work while preserving platform-specific relevance.
Many scheduling tools are optimized for solo creators. Campaign Builder is built for collaboration.
Shared calendars, structured workspaces, and clear ownership make it easier for teams to work together without friction. Everyone knows what is planned, what is approved, and what is scheduled. This reduces handovers, speeds up execution, and improves overall quality.
For agencies, this also means better client workflows. Content planning becomes more transparent, and publishing becomes easier to manage at scale.
LinkedIn plays a unique role in social media strategies, especially for B2B-focused companies. Content on LinkedIn is often tied closely to company updates, product launches, events, and thought leadership from founders or employees.
Managing LinkedIn separately from other platforms often leads to misalignment. Messaging may drift, timing may be off, and campaigns lose cohesion.
By supporting LinkedIn inside the same scheduler as Facebook and Instagram, Campaign Builder allows teams to plan B2B content as part of a broader social strategy. Campaigns can be supported across channels, with consistent timing and messaging.
This makes LinkedIn less of a standalone effort and more of an integrated part of the marketing workflow.
TikTok has moved from being an experimental channel to a core platform for visibility and discovery. More brands now include TikTok in their content mix, whether for brand awareness, recruitment, or storytelling.
Without proper planning, TikTok content often ends up being reactive and inconsistent. Ideas come and go, trends are followed sporadically, and posting becomes irregular.
By adding TikTok to the Social Media Scheduler, teams can plan short-form video content alongside other channels. TikTok becomes part of the same content calendar, with the same level of structure and consistency as Facebook, Instagram, and LinkedIn.
This makes it easier to treat TikTok as a strategic channel rather than an afterthought.
Publishing is only one part of the social media process. Before a post goes live, it needs to be aligned with campaigns, creative assets, and overall marketing goals.
Because the Social Media Scheduler is part of Campaign Builder, social content fits naturally into a broader marketing workflow. This makes it easier to reuse assets, align messaging, and move faster from idea to execution.
Instead of social media living in a separate tool, it becomes part of the same system used for planning and production.
Modern marketing stacks tend to grow quickly. Each new platform often adds another tool, another login, and another workflow to manage. Over time, this leads to complexity and inefficiency.
By managing Facebook, Instagram, LinkedIn, and TikTok from one scheduler, teams can reduce tool sprawl and regain overview. Fewer tools mean less onboarding, fewer errors, and better alignment across teams.
Everything lives in one place, making it easier to stay in control as content volume grows.
The Social Media Scheduler is designed for marketing teams and agencies that need structure without unnecessary complexity. It works just as well for smaller teams planning a few posts per week as for larger organizations managing high-volume content calendars.
The goal is simple. Social media should be organized, predictable, and easy to execute. With support for four major platforms, Campaign Builder brings social media planning together in one place.
If you are already using Campaign Builder to schedule content for Facebook and Instagram, LinkedIn and TikTok can now be added to the same workflow. If you are new to the platform, getting started involves connecting your social channels, planning your content calendar, and scheduling posts across all four platforms from one interface.