When it comes to running product-focused campaigns at scale, Facebook Advantage+ has made automation simple - but at a cost. For agencies and performance teams that demand flexibility, brand control, and granular optimization, the limitations quickly become apparent.
Our platform was built to address these exact needs - giving you full control over catalog ads, not just on Meta, but across multiple channels. Here's how we compare.
Facebook Advantage+ Shopping Campaigns is Meta's automated solution that uses machine learning to generate dynamic product ads with minimal manual input. It's designed for simplicity - upload a feed, set your budget, and let Meta do the rest. But automation comes with trade-offs. Especially for agencies managing multiple clients, brands, or complex data. Modern catalog ads are expected to do more than just convert.Limitations of Facebook Advantage+ for AgenciesHere are the key traits we see in today’s best-performing Catalog Ads:
Full Creative Freedom
You're not stuck with fixed templates. Design every catalog ad freely - define brand fonts, colors, overlays, price badges, or CTAs down to the pixel. Create consistent, high-converting templates that match each client's visual identity.
Advanced Feed Management
Import multiple data feeds - e.g., product data, campaign messages, stock levels - and merge them into one unified feed. Use rule-based logic to show or hide content dynamically (e.g., only display a “Low Stock” label when inventory < 10).You can also segment feeds for better control, and apply fallback logic to ensure data errors don’t break your creatives.
Campaign Variants and Testing
Quickly create multiple variants of the same campaign for A/B testing or seasonal changes. For example, automatically switch to a Christmas theme between Dec 1–24, or test different price formats across product categories.
Scalable Workflows for Agencies
Using our Partner account structure, you can set up clients in isolated workspaces - keeping feeds, templates, and creatives organized. Templates can be cloned or reused across clients to accelerate setup and ensure brand consistency.Built-in preview tools let your team review exactly how each product will appear with live data before publishing.
Multi-Platform Support
While optimized for Meta, our platform lets you export creatives and feed logic to other platforms like Google Shopping, Pinterest, or TikTok - so you don’t have to start from scratch each time.
Facebook Advantage+ is fast - but not flexible. For agencies that want full control over branding, data, creative, and testing, our platform offers the power to scale performance campaigns the way you need.