Feed Management - Clean, Optimize & Automate Your Product Feeds
Centralize and streamline your product feed workflows with Campaign Builder’s Feed Management tools. Organize, optimize, and sync your product data to power dynamic ads, automation, and personalized campaigns across platforms - without manual spreadsheets or errors.
Feed management refers to the process of consolidating product data from your store or catalog, cleaning and optimizing that data, and then syncing it with advertising platforms and other marketing tools. A well-managed feed ensures product information - including images, titles, prices, availability, and attributes - is accurate, up-to-date, and formatted correctly for every channel you advertise on.
With precise feed management, marketers avoid common errors like disapproved ads, mismatched product info, or outdated pricing, while ensuring optimal performance for catalog and dynamic product ads.
Lightning-Fast Setup
Connect your store or catalog and launch your first feed in just a few clicks. No complicated rules, no dev help - just a feed that’s ready to go instantly.
Flexible Feed Editing
Easily clean, optimize, and enrich product data with custom rules and transformations. Adjust titles, descriptions, images, or prices - all without touching the source catalog.
Connect Your Product Data
Import product data from the sources you already use - Excel, CSV, JSON, Google Sheets, Shopify, or even direct sync via URL.
Always Up-to-Date
Schedule automatic updates so your ads always reflect your latest products, pricing, and availability - no more manual syncs or outdated campaigns.
Ads That Fit Every Facebook Placement
With adaptive design, there’s no need to resize or reformat creatives for placements like Stories, Feeds, or Reels. Upload your variations once, and Facebook automatically delivers the best-fitting version for every slot.
Inside the Campaign Builder Feed Management section, selecting and managing ad sizes is just as simple - fast, flexible, and hassle-free.
Show the Right Content, Automatically
Data rules give you full control over how your product information is displayed - without manual edits. Adjust titles, rewrite descriptions, or enrich product information automatically at scale.
You can also create custom tags directly from your data. For example, set up a rule that generates a tag whenever a product is on sale, belongs to a certain category, or meets any condition you define.
Those tags can then power your creatives. Use them to display badges, highlight offers, or personalize ads dynamically - keeping every campaign accurate, relevant, and conversion-ready.
Frequently asked questions
Everything you need to know about Data Feeds
What is feed management?
Feed management is the process of importing, organizing, optimizing, and syncing your product data so it’s accurate and usable for advertising and marketing platforms.
Which platforms does Campaign Builder support for feed export?
Campaign Builder supports feed outputs for platforms including Meta (Facebook & Instagram), Google Shopping, TikTok, and other advertising networks.
Can I automate feed updates?
Yes. Set up scheduled syncs so your product data updates automatically, keeping prices, availability, and content fresh without manual intervention.
How does feed optimization improve ad performance?
Optimized product feeds reduce errors, improve relevance, and help ad platforms match products to the right audiences, resulting in better click-through rates and conversion.
Can agencies manage multiple clients’ feeds?
Absolutely. Agencies can manage, apply optimization rules, and automate feed workflows for multiple client catalogs from a workspace.
Create More Data Feeds. In Less Time
Ready to Take Control of Your Product Feeds?
Accurate, optimized product data means better ads, fewer errors, and more conversions. Start managing your product feeds with confidence today.
