Website popups are on‑site messages that appear based on visitor behavior - such as exit intent, time on page, scroll depth, or click actions. Popups can collect email leads, promote offers, reduce cart abandonment, and drive engagement across your funnel.
For many ecommerce stores, strategic popups are a core part of customer acquisition - capturing leads before visitors leave. Agencies use popups to increase performance for client sites, and in‑house teams integrate popups into broader campaign strategies.
