A clean, structured product feed is the foundation for every high-performing ad campaign - here’s why it matters and how Campaign Builder makes it simple.
If you’re running catalog ads on Meta, Google or TikTok, your product feed is what makes the magic happen. It’s the data layer that tells each ad platform what to show, who to show it to, and when. But like any data source, a feed is only as good as its management.
Feed management is the process of cleaning, structuring and updating your product data so it performs better across every channel. That means titles are consistent, prices are correct, and every product attribute - colour, size, brand, category - is perfectly aligned with the platform requirements.
When feeds are messy, you’ll often see ads disapproved, wrong prices showing, or underperforming products buried in your catalog. But with the right structure, your feeds can do much more: power dynamic ads, boost CTR, and make sure your campaigns stay in sync with your store in real time.
Platforms like Campaign Builder make this process simple. You can connect your product feed directly, apply optimisation rules, and publish catalog ads across networks without manual editing or third-party tools. Feed updates happen automatically, so your data stays fresh and your ads stay live.
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In short, feed management isn’t just about fixing data - it’s about creating the foundation for scalable, automated advertising. Whether you’re a marketing team or an agency, getting your feed right means your campaigns can finally perform the way they should.