Using the Multi-Variants Feature in the Ad Builder
Variants let you create multiple versions of your ad within the same campaign. Each Variant can have its own design, content, and message, making it easy to tailor ads to specific audiences, occasions, or strategies - all from a single creative setup. While Scenes help you build a single ad with multiple steps or transitions, Variants allow you to manage entirely different ad versions in parallel. This is ideal for A/B testing, launching seasonal campaigns, running localized creatives, or personalizing content at scale.