Audience

Profile Sync makes it easy to bring all your customer and subscriber profiles from Mailchimp, Klaviyo, or Shopify directly into Campaign Builder. Once your profiles are imported, you can use every engagement tool available - SMS campaigns, popups, forms and more. It’s the simplest way to keep your audiences connected across channels and activate them quickly inside one platform.

Your Audience does not exist in isolation. Often, you will want to use your lead data in other marketing tools such as Mailchimp or Klaviyo. With the platform’s workflow builder, exporting profiles to these external providers is quick and seamless.

The platform comes with a range of predefined fields such as name, email, phone number, and signup date. These fields cover the most common types of data you will collect from leads, making setup fast and straightforward.

Your Audience may contain a wide range of data about each lead, but sometimes you only want to see the most relevant details at a glance. The platform allows you to choose exactly which fields are displayed in your profile list.

Managing your Audience effectively is the key to running successful campaigns. A disorganized database makes it harder to target the right people and can lead to missed opportunities.

Every profile in your Audience contains valuable information. By opening a profile, you can see when and where the contact signed up, which form they came through, and any additional details they provided.

The workflow builder is the engine that connects your forms with your Audience. Whenever someone signs up, the workflow builder processes the data and applies the rules you’ve set. This could mean adding the lead to a list, assigning tags, or placing them in a segment.

Not all leads will come through your forms. Sometimes you might collect signups at a physical event, receive contact details through customer service, or migrate data from another tool. In these cases, you can add profiles manually to your Audience.

Segments give you more flexibility than lists because they are dynamic. Instead of manually assigning leads, you create rules that automatically include or exclude contacts based on their attributes or behavior.

Lists are a straightforward way to keep your Audience organized. They allow you to group contacts together for specific purposes, such as newsletters, event promotions, or product updates. Each time a new lead enters your Audience, you can decide whether they should be added to a list automatically or assign them later.

Your Audience is the foundation of your lead management inside the platform. Whenever a visitor signs up through one of your forms, their profile is automatically created in the Audience. Think of it as your central database for every contact collected.