How to Create and Publish a Social Media Post

Follow these steps to create and publish a post to Facebook and Instagram.

1. Start a New Post

1. Go to Social Media Scheduler via Products

1. Click Create New Campaign.

1. Insert a campaign name and select which accounts you want to post to.

Choose Post Type

The interface supports multiple post types:

• Post (Feed) – Standard image, video, or carousel post

• Story – Vertical content for Instagram/Facebook Stories

• Reel – Vertical video content for Instagram Reels

Switch between tabs at the top of the editor.

Add Caption

1. Type your post text in the main editor.
2. Use the built-in tools below the text box to:
   • Add emojis
   • Insert hashtags
   • Use AI suggestions for captions

1. Captions can include links; remember to manually add UTM parameters for tracking.

Add Media

1. Click the + in the Media section to upload images or videos.

1. Supported formats: PNG, JPEG, MP4 (videos must be posted as Reels).

1. Maximum images per post: 10
2. Recommended sizes:
   • Landscape: 1200×630 px
   • Square: 1080×1080 px

Preview Your Post

1. The right-hand panel shows a live preview of your post as it will appear on Facebook or Instagram.

1. Check layout, caption, and media.

1. Stories and Reels previews reflect the vertical format.

Add First Facebook Comment (Optional)

• Toggle Add Facebook first comment if you want to place additional content or hashtags in a comment instead of the main post.

Publish Options

You have three ways to publish your post:

1. Save as Draft – Keep it for later editing.

1. Send Now – Post immediately.

1. Schedule – Choose a future date and time for automatic posting.

Confirm

• Once you click Continue, review your post in the final confirmation screen.

• Your post will appear in the calendar with its status: Draft, Scheduled, or Published.

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