Brand DNA is a smart profile of your brand that Campaign Builder generates automatically from your website. It captures your brand voice, color palette, product style, and audience - so your AI-generated ads stay on-brand without manual setup. Please note that the Brand DNS is only applied when generating statics through templates.

Note: Brand DNA is used as the foundation for all statics you generate through templates. The more accurate it is, the better your results will be.
Tip: If your website is recently updated, regenerate your Brand DNA to keep it current.
You can start generating statics right away without a paid plan. Every account includes 5 free static generations per month, so you can explore the feature before committing to a subscription.
Note: Generating up to 5 statics at once counts as 5 generations toward your monthly allowance.
If you prefer to manage your own AI usage and costs, you can connect your personal Google Studio (Google AI Studio) API key. When an API key is added, Campaign Builder uses your key for all generations - meaning you pay Google directly and are not limited by your Campaign Builder plan's generation quota.
How to add your Google Studio API key