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Heiring is a Danish jewelry brand founded in 1976, known for handcrafted jewelry designed and produced in Denmark. With a strong focus on quality, timeless design, and craftsmanship, Heiring sells both directly through their Shopify store and via a network of authorized dealers across multiple markets.
As the brand continues to grow internationally, maintaining brand consistency while scaling marketing activities became increasingly important.
As Heiring expanded its online presence and dealer network, their marketing setup faced several challenges.
In short, Heiring needed a more automated and scalable way to manage ads and content - without compromising brand control.
Managing product-based ads directly from Shopify required manual updates and limited flexibility across formats and channels.
Dealers wanted to re-post Heiring’s social media content, but there was no easy way to distribute brand-approved posts at scale.
Heiring’s agency needed to handle large volumes of Facebook Ads, but manual uploads slowed down campaigns and increased the risk of errors.
Heiring chose Campaign Builder as a central platform to connect their e-commerce, social, and paid advertising workflows. By combining catalog automation, content distribution, and bulk ad production, Heiring simplified collaboration between their internal team, dealers, and agency.
Campaign Builder became the single place where each team could work efficiently
Using Catalog Ads, Heiring connects their Shopify store directly to Campaign Builder, allowing products to be turned into ads automatically. Prices, availability, and visuals are kept up to date across multiple formats and channels - without manual work.
With Content Distribution, Heiring can easily share social media posts with their dealer network. This ensures consistent messaging and visuals, while making it simple for dealers to re-post content on their own social channels.
Through Paid Social, Heiring’s agency can manage and launch large volumes of Facebook Ads efficiently. Campaigns are launched faster, setup time is reduced, and the risk of manual errors is significantly minimized.
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Campaign Builder has made it significantly easier for us to scale both our catalog ads and social content. We now have full control over our brand expression, while our agency and dealers can work much more efficiently.
