December 28, 2025

Capture Attention with High-Performing Video Ads

Create, manage, and optimize video ad campaigns with Campaign Builder to drive engagement, leads, and conversions across platforms.

What Are HTML5 Ads and Why Should You Be Using Them?

What Are Video Ads?

Video ads are digital advertisements that use video content to engage audiences on social media, websites, and streaming platforms. They can convey brand messages, product demos, or promotions more effectively than static images.

Video ads are widely used by agencies, ecommerce brands, and in-house marketing teams to increase engagement, brand awareness, and conversions.

Why Video Ads Are Effective

Video content captures attention more effectively than images or text alone. With compelling visuals and audio, video ads can communicate complex messages quickly and drive higher engagement and ROI.

  • Higher engagement compared to static ads
  • Convey complex messages in a short time
  • Boost conversions and brand awareness
  • Suitable for multiple platforms and formats

How Video Ads Work in Campaign Builder

Campaign Builder enables users to create and publish video ads across multiple platforms, including social media and display networks. You can upload videos in various formats, customize creatives, and track performance metrics.

Learn more on our Video Ads page.

Best Practices for Video Ads

  • Keep videos concise: Deliver the message quickly, ideally under 30 seconds.
  • Optimize for mobile: Ensure videos display correctly on all devices.
  • Include a clear CTA: Tell viewers what action to take next.
  • Use captions and text overlays: Capture attention even when videos are muted.
  • Test multiple creatives: Experiment with different visuals and messages for higher performance.

Use Cases for Video Ads

  • Product demonstrations and tutorials
  • Brand awareness campaigns
  • Dynamic video retargeting
  • Social media and display ad campaigns

Built for Engagement and Conversion

Campaign Builder provides tools to manage multiple video campaigns, track analytics, and optimize performance. This allows marketers to scale video ad campaigns efficiently while maximizing ROI.

Why Choose Campaign Builder for Video Ads

Campaign Builder unifies video ad creation with catalog feeds, automation workflows, and analytics. Marketers can launch, optimize, and track campaigns from a single platform, saving time and boosting results.

Get started with Video Ads or explore related tools like HTML5 Ads and Catalog Ads.

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