Campaign Builder Help Center

Google Shopping Product Feed

What is a Google Shopping Product Feed?

A Google Shopping Product Feed is a structured data file that contains detailed information about your products, allowing them to be displayed on Google Shopping, Search, and other Google services. By submitting this feed to Google Merchant Center, you ensure that your products appear in relevant searches, increasing visibility and potential sales.


Why is a Product Feed Important?

  • Enables your products to be displayed in Google Shopping Ads
  • Improves product discoverability on Google Search
  • Helps Google Merchant Center understand and categorize your products
  • Increases chances of conversions by displaying rich product details

Google requires specific attributes in your feed. Below are the mandatory fields:

Mandatory Fields:

Recommended Fields (Optional but Helpful):