A new chapter for Campaign Builder begins.
Campaign Builder has helped marketing teams and agencies create, scale, and manage ad campaigns across multiple formats and networks. Today, we’re taking the next big step - expanding beyond ads into complete campaign creation.
This release marks the largest update in Campaign Builder’s history, introducing a new suite of tools designed to help you engage your audience, collect data, and automate communication - all from one platform.
With this update, Campaign Builder evolves from an ad builder into a full campaign platform. You can now create and connect all the key touchpoints in a customer journey - from the first impression to the follow-up message.
We’ve added five major features that change what’s possible in Campaign Builder:
Popups are one of the most effective ways to convert visitors into leads or customers.
With the new Popup Builder, you can design, launch, and manage popups directly from your Campaign Builder account - no external tools required.
Use them to:
Promote campaigns or offers on your website
Capture email signups or product interests
Trigger messages based on behavior or timing
Every popup follows the same drag-and-drop visual logic as your ads - giving you creative control and brand consistency in seconds.
Forms let you turn interest into insight.
Build and embed forms on your site or landing pages to collect emails, phone numbers, preferences, or any other data you need for personalization.
You can connect form responses to your workflows, audience lists, or CRM tools to automate what happens next - from welcome messages to targeted offers.
QR codes give you a simple way to connect print or in-person experiences with your digital campaigns.
Generate unique QR codes directly inside Campaign Builder and link them to any campaign, landing page, or promotion.
Track scans, monitor engagement, and make offline touchpoints measurable - all with a few clicks.
Your audience doesn’t always live in the inbox or on social feeds.
With Campaign Builder’s new SMS marketing tool, you can send personalized text messages, automate campaign updates, or trigger follow-ups based on user actions.
Built-in short links and click tracking give you instant performance data.
You can segment messages by campaign, customer data, or event - keeping every communication relevant and timely.
Workflows tie it all together.
They let you automate actions across your campaigns - like sending a follow-up SMS when someone submits a form or showing a specific popup after a visitor engages with your site.
You can design custom workflows in a visual editor, define triggers and conditions, and ensure that every user gets the right message at the right time - automatically.
Marketing is no longer about isolated channels.
It’s about connecting every part of the customer experience into one continuous story - and that’s exactly what this update enables.
With Campaign Builder, you can now plan, create, launch, and automate campaigns across ads, websites, and direct messaging - all from a single platform.
The result: more connected campaigns, less manual work, and faster results.
This is just the beginning.
We’re continuing to expand how Campaign Builder helps you connect with your audience - with even more integrations, data connections, and automation options coming soon.
You can explore all the new features directly in your Campaign Builder account today.
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