Reaching your audience directly and effectively has never been more important, and SMS marketing is one of the most powerful ways to do it. With open rates around 98 percent, messages sent via SMS are far more likely to be seen than emails.
Campaign Builder’s new integration with InMobile makes it easier than ever to harness this channel. By connecting your existing InMobile account through a simple API key, you can send SMS campaigns directly from Campaign Builder without paying extra for SMS tokens, streamlining your marketing efforts.
Connecting your InMobile account is simple. Generate an API key in your InMobile account, paste it into Campaign Builder, and you’re ready to start sending SMS messages. Once connected, you can manage your campaigns, track results, and combine SMS with other marketing channels such as emails, popups, and lead forms, all in one platform.
SMS works so well because it is immediate, personal, and actionable. Messages are delivered almost instantly, making them ideal for time-sensitive offers or reminders. The high open rates and personal nature of SMS allow you to address contacts by name and deliver content that feels relevant to them. Campaign Builder makes it easy to leverage your existing data, combining lists and dynamic segments to ensure your messages are targeted and timely.
Effective SMS marketing requires thoughtful execution. Personalization is key: a birthday greeting with a special offer or a reminder about an upcoming appointment feels much more engaging than a generic message. Timing also matters; sending messages too early or too late can be off-putting. Campaign Builder lets you schedule messages in advance, ensuring they reach recipients at the right moment. Keeping messages concise is equally important. SMS limits you to 160 characters, so focus on a single call to action that is clear and easy to act on.
Consent is another essential element of responsible SMS marketing. Campaign Builder simplifies compliance by enabling you to capture permission through forms and popups on your website. Incentives such as discounts or exclusive content can encourage signups, and clearly explaining what types of messages subscribers will receive helps ensure they remain engaged.
One of the most powerful features of Campaign Builder is its use of lists and segments. Lists are static groups of contacts suitable for broad campaigns, while segments are dynamic and automatically update based on behaviors, sign-up dates, or demographic information. Segments make it easy to target specific audiences, such as sending birthday messages, welcoming new subscribers, or rewarding loyal customers with exclusive offers. Using segments in your SMS campaigns ensures that messages feel personal, relevant, and timely, improving engagement and conversions.
Campaign Builder allows you to integrate SMS with multi-channel campaigns. For example, you can reinforce an SMS message with an email, capture leads with popups, or trigger automated workflows based on behavior, such as abandoned carts or event signups. This approach ensures every interaction feels consistent and meaningful, enhancing the customer experience.
Campaign ideas can be practical and highly effective. You could send birthday promotions, flash sale alerts, event reminders, or loyalty rewards to high-value customers. Abandoned cart messages can help recover lost revenue. Dynamic segments and automated workflows mean these campaigns can run efficiently while still feeling personal.
The combination of Campaign Builder and InMobile is especially beneficial for marketers and agencies alike. Using your existing InMobile account saves money while managing all your campaigns from one platform. The integration supports smarter engagement by leveraging segments and workflows and ensures compliance through consent collection. Agencies managing multiple clients can benefit from separate workspaces, while in-house teams can enjoy the simplicity of an all-in-one solution.
Setting up the integration is quick, and once it’s connected, you can immediately start sending SMS messages to opted-in contacts. From there, the power of Campaign Builder’s lists, segments, and workflows allows for campaigns that are not only seen but acted upon, driving engagement and conversions.
SMS marketing is more than sending messages. It’s about delivering communications that matter. When combined with Campaign Builder’s multi-channel capabilities and InMobile’s messaging infrastructure, it becomes a strategic advantage. By following best practices, targeting messages through segments, and personalizing communication, marketers can create campaigns that engage, convert, and delight audiences - all while simplifying workflows and reducing costs. Connect your InMobile account to Campaign Builder today and take your SMS marketing to the next level.
.jpg)
