What Is SMS Marketing?
SMS marketing is a direct marketing channel that uses text messages to communicate with customers. It enables businesses to send promotions, updates, reminders, and personalized messages directly to their audience’s mobile devices.
SMS marketing is widely used by ecommerce brands, agencies, and in-house marketing teams to drive engagement, conversions, and customer retention.
Why SMS Marketing Matters
SMS marketing provides a high open rate and instant delivery, making it one of the most effective ways to reach your audience. Unlike email, SMS messages are typically read within minutes, ensuring timely communication.
- High open and read rates compared to other channels
- Immediate engagement with your audience
- Supports personalized and targeted messaging
- Works seamlessly with automation and workflows
How SMS Marketing Works in Campaign Builder
Campaign Builder allows you to send SMS campaigns directly from the platform. You can schedule messages, segment audiences, and trigger texts based on customer behavior or workflow automations.
Learn more about SMS campaigns on our SMS Marketing page.
Best Practices to Optimize SMS Campaigns
- Keep messages short and clear: Aim for concise messaging that conveys value immediately.
- Segment your audience: Send relevant messages based on behavior, preferences, or purchase history.
- Include clear calls-to-action: Encourage users to click, redeem offers, or engage further.
- Comply with regulations: Ensure opt-in consent and respect unsubscribes to remain compliant.
- Leverage automation: Trigger SMS messages based on workflows, cart abandonment, or form submissions.
Use Cases for SMS Marketing
- Promotional offers and discounts
- Abandoned cart reminders
- Event updates and appointment reminders
- Lead nurturing and onboarding sequences
Built for Efficiency and Engagement
Campaign Builder’s SMS Marketing tool allows marketers to manage campaigns at scale, automate sequences, and personalize messages for maximum engagement without manual effort.
Why Choose Campaign Builder for SMS Marketing
With Campaign Builder, you can unify SMS marketing with forms, popups, and automation workflows. This integration ensures messages are targeted, timely, and optimized for conversions.
Get started with SMS Marketing or explore related tools like Automation Workflows and Forms.
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