What Are Catalog Ads?
Catalog ads, also known as dynamic product ads, automatically generate ad creatives using product data from your feed. Instead of manually building an ad for each product, your feed populates templates based on rules you set. This allows you to scale campaigns fast and keep ads up to date with live product information.
Catalog ads are especially useful for ecommerce brands and performance marketers who need to promote large inventories across channels like Facebook and Instagram.
Why Catalog Ads Matter for Modern Marketing
As your product assortment expands, managing individual ads becomes inefficient. Catalog ads solve this problem by connecting your product feed directly to your ad campaigns, enabling real-time updates and automated ad rotation without manual edits.
- Automatically update prices, availability, and product images
- Reduce manual work and human error
- Deliver ads personalized to user behavior
- Scale campaigns without increasing workload
This makes catalog ads an essential format for brands that run frequent or large-scale promotions and want to maximize performance with less manual effort.
How Catalog Ads Work in Campaign Builder
Campaign Builder lets you import and structure product feeds in minutes. Once your product data is in place, you can map attributes, define templates, and automate ad generation across your campaigns.
Dynamic Product Ads That Convert
Dynamic product ads are driven by user behavior, serving relevant products to audiences based on past interactions, cart activity, or browsing history. This personalized approach increases engagement, lowers wasted spend, and drives conversions more effectively than generic ads.
By combining dynamic ads with segmentation and automation workflows, you can reach customers at exactly the right moment in their buying journey.
Built for Scale and Performance
Campaign Builder supports catalogs of any size, from boutique collections to extensive product lines. With robust feed management and scalable templates, you can roll out dozens or thousands of ads without manual repetition.
- Import and manage large product feeds efficiently
- Create multiple ad variations from a single feed
- Maintain brand consistency across placements
This flexibility empowers both agencies and in-house teams running high-volume campaigns.
Combine Catalog Ads With Automation
Catalog ads become even more powerful when paired with automated workflows. You can trigger campaigns based on product availability, pricing changes, or specific campaign logic.
Learn how automation can enhance your advertising strategy on our Automation Workflows page.
Use Cases for Catalog Ads
- Dynamic retargeting for ecommerce stores
- Always-on product promotion campaigns
- Seasonal sales and promotional bursts
- Multi-market and multi-language setups
Why Choose Campaign Builder for Catalog Ads
Campaign Builder unifies feed management, ad creation, and automation in one platform. This consolidated approach simplifies operations and gives you more control over creative logic, campaign scaling, and performance tracking.
Whether you’re managing campaigns for your own brand or multiple clients, Campaign Builder helps you build, scale, and optimize catalog ads without needing separate tools.
Get started with Catalog Ads or explore related tools like Feed Management and Social Media Ads.
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