What Are Popups?
Popups are interactive overlays displayed on a website to capture visitor attention, generate leads, or promote offers. They can appear based on user behavior, such as time on page, scrolling, or exit intent, making them a powerful tool for conversions.
Popups are widely used by ecommerce brands, agencies, and in-house marketing teams to increase engagement and capture high-quality leads efficiently.
Why Popups Are Essential for Marketing
Popups help convert casual visitors into subscribers, customers, or participants in campaigns. Unlike static content, popups actively engage users with timely messages and offers.
- Capture email addresses and phone numbers for marketing campaigns
- Promote discounts, offers, or events
- Reduce cart abandonment with exit-intent messages
- Trigger personalized messages based on user behavior
How Popups Work in Campaign Builder
Campaign Builder provides an intuitive drag-and-drop popup builder. You can start with pre-built templates or create fully custom popups, define triggers, and automate campaigns based on user actions.
Learn more about creating popups on our Popup page.
Best Practices to Optimize Popups
- Time your popups carefully: Avoid interrupting users too early to prevent annoyance.
- Keep designs simple: Use clear messaging, strong CTAs, and minimal clutter.
- Personalize messages: Tailor popups based on user behavior, location, or referral source.
- Test different triggers: Experiment with scroll, exit-intent, or delay triggers for best engagement.
- Optimize for mobile: Ensure popups display correctly across devices without obstructing content.
Use Cases for Popups
- Lead capture forms for newsletters and campaigns
- Promotional offers and discounts
- Event registrations or webinar signups
- Exit-intent cart recovery for ecommerce stores
Built for Flexibility and Automation
With Campaign Builder, popups can be fully automated and personalized. Set rules for display timing, frequency, and target audiences to maximize conversions without manual effort.
Why Choose Campaign Builder for Popups
Campaign Builder combines design flexibility, automation, and analytics in a single platform. Build, optimize, and deploy popups faster while maintaining control over messaging, targeting, and performance.
Get started with Popups or explore related tools like Forms and Automation Workflows.
.jpg)
