Campaign Builder Help Center

Understanding SMS Insights and Performance Metrics

After sending your campaign, you can track delivery, clicks, and opt-outs.

Key Metrics:

  • SMS Sent – Total messages sent
  • SMS Received – Successfully delivered
  • SMS Failed – Undelivered or invalid numbers
  • SMS Opt-out – Users who unsubscribed

Link Performance

View which URLs got the most clicks - ideal for measuring engagement.