Black Friday is here, and the race for attention is on! Whether you’re a marketer, an e‑commerce pro, or just looking to maximize sales, now’s the time to stand out. In this post, we’ll show you how to create high-performing campaigns fast - and make this Black Friday your most successful yet.
Black Friday is no longer a single day - it’s a full-scale shopping season where every impression, click, and second counts. For marketing teams, the challenge lies in standing out while managing an increasing number of campaigns across multiple channels. Campaign Builder helps brands turn that complexity into control, giving you the power to plan, automate, and scale your creative production with precision.
Success during Black Friday doesn’t come from spontaneous discounts - it’s built on strategic preparation and smart execution. The first step is aligning your goals and creative strategy. Whether your objective is to increase sales, drive new customers, or expand your retargeting audiences, Campaign Builder gives you the structure to achieve it efficiently. With an integrated platform for Ads, Catalog Ads, Popups, Forms, QR Codes, and SMS marketing, every touchpoint in your customer journey can be designed and optimized from a single place.
To make the creative process even faster, Campaign Builder includes over 100 pre-made templates designed to help you get campaigns live in minutes. From dynamic product ads and promotional popups to attention-grabbing SMS messages and sleek QR code designs, these templates cover every step of your campaign setup. Many of them are crafted specifically for Black Friday, so you can launch high-performing creatives instantly - without needing to start from scratch.
Preparation is everything. Well before the season begins, brands should focus on building awareness and collecting valuable audience data. With Forms and Popups, you can capture leads, grow your email lists, and build segmented audiences based on interest or intent. Whether it’s a discount signup popup, a product notification form, or an early-access landing page, Campaign Builder ensures every interaction feeds directly into your campaign workflows.
Once your data is in place, creative scalability becomes the differentiator. Campaign Builder’s Ad and Catalog Ad tools make it possible to create thousands of ad variations automatically - tailored by product, offer, and audience. This allows teams to continuously update creatives as inventory, pricing, or demand shifts, without rebuilding ads manually. It’s the fastest way to stay agile and relevant in a competitive ad environment, especially during fast-moving retail events like Black Friday.
As Black Friday approaches, timing becomes your greatest weapon. Scheduling and automation within Campaign Builder allow you to plan entire campaign sets across channels and networks, freeing your team to focus on strategy instead of execution. Automated publishing ensures that every campaign goes live when engagement peaks, and performance data flows back in real-time for instant insights.Selecting the right tool can transform how you handle product data. The best feed management platforms combine integration, automation, and scalability. Integration ensures your product source (Shopify, WooCommerce, or custom CMS) connects directly to your ad channels. Automation lets you apply rules - like adding “Free Shipping” to titles or formatting prices - to every product automatically. Scalability ensures that whether you manage 100 or 10,000 products, your setup runs smoothly without slowing down your campaigns.
SMS marketing plays a key role here too. With Campaign Builder’s SMS module, you can send targeted messages to your most engaged audiences - reminding them of exclusive deals or limited-time offers. Unlike crowded inboxes or social feeds, SMS cuts directly through the noise, creating instant engagement and measurable conversions.
Meanwhile, QR Codes bridge the gap between online and offline channels. Whether printed on packaging, displayed in-store, or embedded in your creatives, QR codes generated in Campaign Builder make it simple for customers to jump directly into your offers or landing pages. Each scan is tracked, allowing you to measure how your physical and digital efforts support each other.
The real value of a successful Black Friday campaign isn’t just the sales you generate - it’s the insights you gain. Campaign Builder’s reporting tools provide a clear picture of what worked, what didn’t, and where the biggest performance drivers came from. You can track ad results across networks, analyze product-level engagement from Catalog Ads, and review conversion paths from Popups and Forms to SMS.
Once the season ends, following up with your new and returning customers keeps the momentum going. Re-engagement campaigns can turn one-time shoppers into long-term buyers. Whether through a thank-you SMS, a loyalty popup, or a personalized retargeting ad, every touchpoint is a chance to extend the relationship beyond the Black Friday weekend.
Black Friday rewards the brands that plan early, act strategically, and automate intelligently. Campaign Builder is designed for exactly that - helping marketing teams produce, publish, and optimize campaigns across every touchpoint from a single, integrated platform. By combining Ads, Catalog Ads, Popups, Forms, QR Codes, SMS, and 100+ pre-made templates, you can build connected customer journeys that perform at scale and convert when it matters most.
If you’re ready to transform your Black Friday execution into a streamlined, scalable growth engine, now’s the time to start building inside Campaign Builder.
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