Published 08 October 2025

How Feed Management Drives Ad Performance

Better data means better results. Discover how optimised product feeds directly improve targeting, delivery, and ROAS across every ad platform.

Facebook

Why a Perfect Shopping Feed Matters

Every successful ad campaign starts with great data. When your product feed is accurate and optimised, algorithms can match your products to the right audience faster - and your ads simply perform better.

Clean feeds are the backbone of high-performing catalog ads. Titles that include relevant attributes like brand, size and colour improve ad relevance, while consistent pricing and availability prevent product disapprovals. With well-managed data, you help platforms like Meta and Google understand what you’re selling and when to show it.

Feed optimisation can have a huge effect on performance metrics such as CTR and ROAS. By refining your product titles, enriching descriptions and ensuring accurate categorisation, you give the algorithms the clarity they need to deliver ads that convert.

So, What Exactly Are HTML5 Ads?

This is exactly why Campaign Builder includes built-in feed management tools. You can connect your product feed, automatically fix missing attributes, and instantly publish optimised catalog ads. Real-time syncing keeps your prices and stock levels up to date, so your ads always reflect what’s actually available in your store.

When your data is solid, your campaigns scale more efficiently - and every ad impression counts.

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