Campaign Builder Help Center

Getting Started with QR Codes

QR Codes in Campaign Builder make it easy to connect the physical and digital worlds. With a quick scan, your audience can open a link, send an email, view a message, or even make a call - all without typing a thing.

You can use QR Codes across your marketing assets, such as print materials, product packaging, in-store signage, and even inside your ads, popups, or forms.

In this article, you’ll learn how to:

  • Create your first QR Code
  • Choose the type of action your QR triggers
  • Customize its appearance
  • Download and publish it anywhere

Step 1: Create a new QR Code campaign

  1. Go to Products → QR Codes in the left menu panel.
  1. Click Create campaign.
  1. Enter a Campaign name (for example: Summer campaign 2025).
  2. Under Destination, choose what happens when someone scans the QR:
    • Link – Opens any website URL
    • Text – Displays a text message instantly
    • Email – Pre-fills an email with your subject and message
    • Call – Enables one-tap calling

Step 2: Select single or bulk creation

  • Single QR: Create one code at a time.
  • Bulk upload: Generate multiple QR codes from a CSV file


Step 3: Customize your QR Code

Once your details are added, move to the Appearance step to:

  • Choose background, dot, and marker colors
  • Upload a logo (SVG, PNG, JPG, or GIF, max 800×400px)
  • Preview the QR Code before publishing