Campaign Builder Help Center

Workflows

Save time and boost efficiency by automating your processes effortlessly with workflows

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Overview of Workflow Actions

Actions are the tasks that your workflow performs after triggers and logic. Campaign Builder includes the following
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Using Logic in Workflows

Logic lets your workflow respond differently depending on conditions. Campaign Builder uses If/Else statements to handle logic.
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How to Add a Trigger to Your Workflow

Adding a trigger is simple and only takes a few clicks
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Understanding Workflow Triggers

Triggers are what kick off a workflow. They are based on user actions or system events. Campaign Builder offers four main triggers
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What is an Automation Workflow?

An automation workflow lets you automatically handle leads, messages, and tasks based on user behavior - without any coding. Workflows save time, reduce manual work, and help ensure every lead or user receives the right communication at the right time.