Video in Dynamic Product Ads is one of the most impactful recent additions to Meta's catalog advertising toolset. Here is how to start using it with Campaign Builder.
Dynamic Product Ads (DPA) have long been a cornerstone of performance advertising on Meta. They automatically pull products from your catalog and serve personalised ads to users who have shown interest in your products - whether that is browsing your website, adding to cart, or viewing specific categories.
Video DPA takes this one step further. Instead of a static product image, each ad unit is rendered as a short video - complete with motion, transitions, and branding - all generated automatically from your product feed. Meta introduced support for video creative in catalog ads as part of its push toward more engaging, scroll-stopping ad formats, and the results speak for themselves: video consistently outperforms static in feed placements.
The core value of DPA has always been personalisation at scale. Video adds a second layer: attention. When someone is scrolling through their feed, a moving image stops them in a way a static photo rarely does.
Video content on Meta generates significantly more engagement than static image ads across most verticals. In catalog campaigns - where the goal is to re-engage users who already know your products - video gives you a way to present those products in a more compelling context: showing them in use, highlighting key features, or simply animating the product in a way that feels premium.
The traditional blocker for video in DPA has been production cost. Creating one video is manageable. Creating a unique video for every SKU in a catalog of thousands is not - or at least, it was not. Automated video generation changes this. Campaign Builder generates product videos directly from your feed, meaning every SKU gets its own video without any manual production work per item.
Video DPA works across Reels, Stories, and feed placements on both Facebook and Instagram. This means your catalog retargeting campaigns can reach users in the formats where Meta's own algorithm increasingly favours video content.
Video DPA is available in Campaign Builder on the Growth plan. Once enabled, Campaign Builder connects to your product feed and generates videos automatically - one per SKU, per market, per update cycle. You control the creative template, the frequency of updates, and which product sets get video treatment.
Because costs scale with catalog size and update frequency, we have built a free calculator so you can estimate your monthly video generation costs before committing. Enter your number of SKUs, how many markets you are running, and how often you push updates - the calculator gives you an instant cost estimate per month.
Try the calculator here: Video DPA cost calculator
If you are already running catalog ads in Campaign Builder, adding video is straightforward. The Growth plan unlocks the video DPA feature, and setup follows the same feed-based workflow you are already familiar with. No separate video production pipeline, no per-creative approvals - just select your product sets, choose a video template, and Campaign Builder handles the rest.
For advertisers not yet on Campaign Builder, video DPA is a strong reason to start. Catalog retargeting is one of the highest-performing ad types on Meta, and video creative gives it a meaningful performance boost without adding operational complexity.
Ready to get started? Explore Catalog Ads on Campaign Builder - automate your DPA campaigns with video creative generated directly from your product feed.
