Campaign Builder Help Center

How to connect your Instagram account to a Facebook Page

Why this is required

Before you can publish or schedule Instagram posts from Campaign Builder, your Instagram account needs to be linked directly to a Facebook Page you manage. This connection allows Meta to verify permissions and let external tools like Campaign Builder post on your behalf.

Meta requires that:

  • Your Instagram account is a Business or Creator account
  • It is connected to a Facebook Page
  • You have access to that Page

Without this connection, it is not possible to publish content to Instagram.

Step-by-step guide

Follow these steps to connect your Instagram account:

Step 1: Open Facebook settings

Go to your account settings here:
👉 https://www.facebook.com/settings

From there:

  1. Make sure you’re on the correct Facebook Page - check the Page name / Image in the top right corner.
  2. Click Linked Accounts

Step 2: Start the Instagram Connection

Under Linked Accounts, click Instagram and then Connect account. A new window will open asking you to log in to Instagram.

Now it is time to connect your account

Step 3: Log in and Authorize

Enter your Instagram credentials (username + password) in the popup.

Step 4: Confirm connection

After logging in, Facebook will confirm the connection. Make sure the correct Instagram account is shown.

Step 5: After Connecting - Refresh in Campaign Builder

Go back to Campaign Builder and go to application page https://app.campaignbuilder.io/settings/integrations

Click Refresh or re‑connect your Facebook integration to load the newly linked Instagram account.

Tip: Sometimes it takes a minute for Facebook to update - if the Instagram account doesn’t appear right away, try refreshing the page or logging out and in again.